SAVOUR

For this project, I was required to develop a cohesive packaging solution for a non-alcoholic beverage or food product housed in glass. I chose to create Savour, a luxury range of Australian-made condiments positioned within the premium gourmet market. My design approach focused on creating packaging that communicated quality, modernity and craftsmanship through a combination of brand identity, material selection and refined visual design.

My research involved analysing over fifteen existing packaging examples, considering material use, structure, branding and sustainability. I identified strong brand identity, structural integrity and sustainability as key themes that could inform the project. Research into the target audience identified a mature demographic of premium gift buyers and food connoisseurs seeking authenticity and craftsmanship. This led me towards a quiet luxury approach, supported by environmentally conscious material choices including recyclable glass and paper.

The Savour brand was developed around simplicity, taste and enjoyment. I selected CoFo Raffine for the wordmark to create a sophisticated and contemporary identity, supported by ITC Avant Garde Gothic Pro for product titles and Source Sans Pro for smaller information. A secondary “S” mark was developed to provide flexibility across the packaging system. The colour palette uses four natural tones to distinguish each condiment while maintaining harmony across the range. Bespoke hand-drawn ingredient illustrations were also introduced as subtle textural elements, reinforcing the artisanal qualities of the brand without competing with the typography.

For the primary packaging, I selected a short, wide 325ml glass jar with a thick base. The proportions and stable structure supported the premium positioning while remaining suitable for gifting. A silver lid was chosen to complement the minimal identity and communicate modern sophistication. For the secondary packaging, I developed a flip-top gift box designed to hold four jars. The structure requires no glue or tape, reducing material waste while providing protection and reinforcing the brand’s focus on sustainability.

The label system developed through experimentation with full wrap-around labels before moving towards separate front and back labels. This approach created a more restrained and premium appearance while providing greater space for information. A consistent grid system was established to control spacing, alignment and hierarchy across the range. I also refined practical details including barcode sizing, recycling icons, best-before dates and security seals to ensure the packaging remained both visually cohesive and functional.

Across the packaging system, I maintained a strong balance between modern minimalism and artisanal authenticity. Negative space, alignment, repetition and contrast create consistency, while the individual colours and ingredient illustrations allow each condiment to maintain its own identity. The combination of transparent glass, restrained labels and refined typography creates a premium appearance without relying on excessive decoration.

The final Savour packaging system demonstrates how materiality, branding and functional design can work together to create a cohesive product experience. The range communicates quality and craftsmanship while remaining practical, sustainable and suitable for boutique food retailers and premium gifting. Through research, prototyping and refinement, the project allowed me to explore how simplicity and precision can be used to create a sophisticated and commercially viable packaging solution.